About Us

Our mission is to help organisations stop their employees being killed or injured on the world’s roads.


DriverMetrics® was established at Cranfield University in 2005 to make scientific research into employee driver safety more widely available. Today, we remain focused on saving lives by educating people on the human factors issues  that place them at risk on the road. We offer an integrated, multi-platform programme that encompasses driver assessment and coaching, through to post-crash interventions and management training.

Our Management Team

The DriverMetrics® Management Team has an extensive track record of industry experience, technological know how and continuous innovation

Nick Rowley

Co-founder and CEO of a2om international since 2004 and CEO of DriverMetrics since 2014.

Kelly Robins
Account Management

18 years field-based sales and account management experience, mostly within the Automotive sector.

Richard Hill
Sales and Channel Partners

Richard has worked in fleet safety for 30 years, advising leading fleets around the globe.

Dr Julie Gandolfi
Psychometrics & Analytics

Chartered Psychologist with Undergraduate and Masters degrees in Psychology and PhD in Driver Behaviour.

Yvonne Newton

Training and Education Manager 12+ years extensive experience in fleet and consumer driving education.

Neil Godfrey

25+ years of marketing experience, with 15 years in fleet driver safety.