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Driving behaviour change, powered by science

DriverMetrics® is the world’s number one behavioural driver safety programme

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Trusted by companies of all sizes around the world including

The all-in-one fleet risk management platform

Driver behaviour is the biggest contributing factor in 95% of road incidents — here is how we transform it

1. Identify risks

Our unique online assessment, the Driver Risk Index, identifies which of your drivers possess the behavioural tendencies that cause crashes

2. Review the data

Review the results of your drivers’ assessments at the press of a button to gain actionable driver risk reduction insights

3. Take action

Utilise our scientifically validated suite of behavioural change interventions which include e-learning, workshops and coaching

The Science of Safety

The core research underpinning the DriverMetrics® is the Driver Risk Index™ (DRI) — the world’s most scientifically validated tool for assessing driver risk. The DRI is predictive of crash involvement, responses to hazards, vehicle positioning and speed. It was developed by Dr Lisa Dorn at Cranfield University, the globally-renowned research and innovation institution, and encapsulates over 30 years of research into driver behaviour.

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  • "We have seen an effective accident reduction of 21%"

    Gareth Morgan, Head of Driver Training, South Wales Police

  • "The Driver Risk Index is a key element of our global Defensive Driving Training programme for our staff"

    Melissa Leonard, Global Defensive Driving Project Manager, Shell

  • "DriverMetrics® solution forms a major part of our risk reduction strategy as we seek to reduce the situational and behavioural risks to our drivers"

    Astrid van der Burgt, National Road Risk Manager, Kuehne + Nagel

  • “We have seen a 50% reduction in the rate of accidents resulting in injuries”

    Adam Mallalieu, Group VP Safety, Unilever

Featured Case Study

Greyhound see 69% reduction in collisions through using DriverMetrics®

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Latest from the DriverMetrics Magazine

  • prince-michael-drivermetrics Mawuli Ladzekpo
    • Mawuli Ladzekpo
    • 14 Dec 16
    DriverMetrics® wins prestigious Prince Michael International Safety Award

    DriverMetrics® has been announced as a recipient of the Prince Michael International Road Safety Award. The awards recognise achievements and innovations which will improve road safety. Established in 1987 and organised by RoadSafe, each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme. In making their recommendation for an award to His Royal Highness, the Prince Michael International Road Safety Award judges commended DriverMetrics® for being “an extremely effective and well-developed, evidence-based programme delivered across the world”. […]

  • learning-technologies-awards-logo-1 Mawuli Ladzekpo
    • Mawuli Ladzekpo
    • 7 Dec 16
    DriverMetrics® wins Silver in Learning Technology Awards 2016

    DriverMetrics® has received a Silver award in the Best Blended Learning Project category at this year’s Learning Technologies Awards. The awards, established in 2005, reward excellence in learning technology across the private, public and third sectors. DriverMetrics® was awarded in recognition of its driver safety programme which uses a unique combination of online and in-person […]

  • dr-lisa-dorn Mawuli Ladzekpo
    • Mawuli Ladzekpo
    • 24 Nov 16
    How to become a better driver (Q&A with Dr Lisa Dorn)

    Earlier today Dr Lisa Dorn, DriverMetrics Founder and Head of Research, hosted a live online Q&A session. The session centred on the topic of how to become a safer, more competent and more confident driver. Specific questions discussed include: Dashcams and cameras on helmets Listening to music while driving In-car technology The influence parents have […]

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