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Driving behaviour change, powered by science

DriverMetrics® is the world’s number one behavioural driver safety programme

Trusted by companies of all sizes around the world including

The all-in-one fleet risk management platform

Driver behaviour is the biggest contributing factor in 95% of road incidents — here is how we transform it

1. Identify risks

Our unique online assessment, the Driver Risk Index, identifies which of your drivers possess the behavioural tendencies that cause crashes

2. Review the data

Review the results of your drivers’ assessments at the press of a button to gain actionable driver risk reduction insights

3. Take action

Utilise our scientifically validated suite of behavioural change interventions which include e-learning, workshops and coaching

The Science of Safety

The core research underpinning the DriverMetrics® is the Driver Risk Index™ (DRI) — the world’s most scientifically validated tool for assessing driver risk. The DRI is predictive of crash involvement, responses to hazards, vehicle positioning and speed. It was developed by Dr Lisa Dorn at Cranfield University, the globally-renowned research and innovation institution, and encapsulates over 30 years of research into driver behaviour.

  • "We have seen an effective accident reduction of 21%"

    Gareth Morgan, Head of Driver Training, South Wales Police

  • "The Driver Risk Index is a key element of our global Defensive Driving Training programme for our staff"

    Melissa Leonard, Global Defensive Driving Project Manager, Shell

  • "DriverMetrics® solution forms a major part of our risk reduction strategy as we seek to reduce the situational and behavioural risks to our drivers"

    Astrid van der Burgt, National Road Risk Manager, Kuehne + Nagel

  • “We have seen a 50% reduction in the rate of accidents resulting in injuries”

    Adam Mallalieu, Group VP Safety, Unilever

Featured Case Study

Greyhound see 69% reduction in collisions through using DriverMetrics®


Latest from the DriverMetrics Magazine

  • Brake awards3 Mawuli Ladzekpo
    • Mawuli Ladzekpo
    • 5 Jul 16
    DriverMetrics announced as Brake Fleet Safety Awards Finalist

    As reported today in both Fleet News and Fleet World, DriverMetrics® has been selected as a ‘Fleet Safety Product’ finalist in the 2016 Brake’s Fleet Safety Awards, recognising DriverMetrics’ contribution to improving the safety of at-work drivers. The awards are organised by Brake, a leading road safety charity that works with stakeholders across the UK to reduce […]

  • shutterstock_230157199 Mawuli Ladzekpo
    • Mawuli Ladzekpo
    • 30 Jun 16
    Sign up to the Driver Risk Index™ Workshop [Registration Now Open]

    As humans, our perceptions do not always tally with reality, and this discrepancy does not disappear when we get behind the wheel. As reported last month in Fleet News, a recent survey showed that 90% of drivers consider themselves to be relatively safe — a perception that is at odds with the reality of 95% of […]

  • DriverMetrics and Modal Training Mawuli Ladzekpo
    • Mawuli Ladzekpo
    • 19 May 16
    DriverMetrics’ Driver Safety Programme Selected by UK’s 1st Multimodal Logistics Training Centre

    Today at DriverMetrics we’re delighted to announce our partnership with Modal Training, the first organisation in the UK to offer integrated, multimodal logistics training. The unique partnership utilises our Driver Risk Index assessment, enabling Modal Training to help businesses analyse the profile of their drivers and their behaviour using software to identify areas to make […]

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