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Our Management Team

Our DriverMetrics® management team has an extensive track record of industry experience, technological know-how and continuous innovation.

Nick Rowley


Co-founder and CEO of a2om International since 2004. Prior experiences in technology and financial services industry.

Dr Lisa Dorn

Founder & Research Director

World-leading expert in Driver Behaviour Professor at Cranfield University, published over 40 papers in the field.

Dr Julie Gandolfi

Assistant Research Director

Chartered Psychologist with Undergraduate and Masters degrees in Psychology and PhD in Driver Behaviour.

Richard Hill

Sales Director

Over 20 years of experience in the fleet industry formerly part of executive team at AA DriveTech. Worked with leading brands including Royal Bank of Scotland, Severn Trent Water, HSBC, Volvo and Direct Line Group.

Mawuli Ladzekpo

Communications Director

Co-founder and CEO of Roadio (backed by O2, acquired by a2om) 10 years experience in digital media and technology.

Nick Daniels


Co-founder and CTO of Roadio. 9 years professional experience in diverse software engineering roles at Forward Internet Group, the BBC, Double Negative Visual Effects.

Andrew Bayne

Director of Client Relations

Co-founder and Director of a2om International with prior experience in the insurance industry.

Ann Havlin

Product Development Director

19 years working at the UK Government’s Driving and Vehicles Standards Agency (DVSA) Responsible for all Official learning material and directly involved in pioneering the introduction of Hazard Perception in the UK driving test.

Mari Goodhind

Business Development Manager

Over 10 years in educational solutions sales and business development in UK and Europe; multilingual specialist.

Yvonne Newton

Client Services Executive

Approved Driving Instructor with extensive experience in fleet and consumer driving education.

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