How to Really Change Driver Behaviour with Telematics

In a previous post we looked at how combining telematics data with a behavioural risk assessment will enable you to accurately identify the real causes behind individual driver risk.

The combination of telematics data and a behavioural risk profile will give you an in-depth understanding of the motives contributing to an individual’s driving style. This will enable you to move beyond making assumptions about a driver’s speeding motives for example, towards the delivery of precision targeted interventions.

Dr Lisa Dorn, Research Director at DriverMetrics® explains, “Because it is driver behaviour in response to work related demands that need to change, these interventions do not need to focus on skills acquisition. Fleet drivers are often sufficiently skilled to drive safely but choose not to due to work demands and personal characteristics. Instead, we need to coach drivers to influence their motives and behaviours behind the wheel when driving for work.”

At DriverMetrics® we recommend one or more of the following approaches to changing high risk behaviours:


DriverMetrics® eLearning modules are specifically focused on high risk driver behaviours that underlie telematics violations as identified in DriverMetrics Profiling. The modules are automatically allocated on completion of DriverMetrics® Profiling and are our most popular method of changing high risk driver behaviours as part of a fleet risk management programme.

Insight into Action™ Workshops

DriverMetrics® behavioural workshops utilise the group dynamic to influence driver behaviours identified in telematics data and DriverMetrics® Profile reports. Tailored to your fleet type, size, location and number of drivers, they are typically held at your offices.

Driver Coaching

Our individualised driver coaching is delivered in vehicle, providing your drivers with targeted, one to one coaching that’s based on each driver’s telematics data and DriverMetrics® Profiling reports.