Managing Human Factors In Driving, 20 – 22 March 2012

Managing Human Factors In Driving is a popular Cranfield University short course that is ideal for driver trainers who want to understand the human factors involved in reducing accident risk.

Research has shown that passing a practical driving test or course is not sufficient for a driver to be safe for life. Driver attitude and behaviour is known to be a major contributor to road traffic collisions. Drivers often hold distorted cognitions about their driving skills; believe they are less likely to be involved in an accident compared with their peers and may not consider they are at risk or need to change their driver behaviour. Driver trainers and people who manage driver risk at work often know little about how to manage these ‘human factors’ in driving – hence the development of this course.

Gaining knowledge about the human factors in driving is highly desirable for driver trainers and managers but being able to influence driver behaviour and attitude is even more crucial. To begin with, a standardized framework to address potential at-risk driver behaviour is unlikely to be effective unless the intervention is tailored to the individual driver. Cranfield University’s Driving Research Group has pioneered the use of driver psychometric profiling to understand the psychological and behavioural factors that might increase driver risk of being involved in a crash.

The Driver Risk Index™ (DRI) assesses risk of being involved in a crash from a number of different behavioural, attitudinal and emotional aspects. It measures situational and behavioural risk that are known to be predictive of driver behaviour, driver error and collision involvement. The findings from the research using the DRI have been reported in almost 40 academic publications.

This course will help you to understand the principles of the DRI and also develop some techniques designed to influence driver behaviour and attitudes. To do this requires good rapport skills with individual drivers. The only way to achieve this is to develop excellent self-awareness and personal insight first so that you can understand the way a particular driver thinks, feels and behaves.

On this course you will cover the fundamentals of psychometrics, personality and learning styles to give you an understanding of basic individual differences and how they might impact on the way people drive. You will be introduced to a Driver Coaching methodology to help you understand driver emotions, thinking patterns, behaviours.

Course objectives

To maximise driver trainer effectiveness by transferring coaching skills:

  • To introduce the psychological principles behind driver education and assessment of driver risk
  • to facilitate the effective coaching using the principles of behavioural change, learning styles and communication skills
  • to understand the driver coaching process and demonstrate that understanding in the use of a structured Coaching Goals Plan

Contact us or visit the Cranfield website for  more information